SURI

SURI

SURI was developed for people who already value making sustainable choices. Castor oil and plant-based corn starch are used to make the bristles and brush heads of SURI.

Brand's Sustainable Certifications

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SURI

About

Location:

United Kingdom

Price Range:

$$

Manufactured in:

China

Shipping:

Worldwide

Brand Description

SURI, an acronym for Sustainable Rituals, is a London-based firm that prioritizes sustainability and convenience in consumer choice. The brainchild of founders Mark Rushmore and Gyve Safavi, SURI was established in 2021 with an unwavering commitment to developing environmentally friendly oral care products that also score high on aesthetic appeal. The headquarters is in London, with manufacturing currently happening in China. The company, however, intends to shift production to local facilities in the foreseeable future.

SURI

Sustainability Report

Living up to its name, SURI integrates sustainability into daily routines by employing plant-based corn starch and castor oil in its recyclable toothbrush heads, demonstrating its devotion to reducing plastic use. The SURI Electric Toothbrush, with its slim aluminum body and plant-based head, arrives with a charging set, intentionally omitting a USB wall charger to limit plastic waste. SURI collaborates with ClimatePartner to offset carbon emissions, gaining a climate-neutral certification and aligning with its objective to shrink its carbon footprint. Additionally, SURI provides free recycling for toothbrush heads in the UK and US, and affordable repair services, reducing landfill waste and reaffirming its status as an innovator in sustainable products.

Brand's Sustainable Attributes

Eco-friendly Packaging
Eco-friendly Packaging
Repair Service
Repair Service
Refillable
Refillable
Takeback Program
Takeback Program

Brand's Product Line

Bathroom

  • Sustainable Sonic Toothbrush
  • Plant based replacement heads
  • Accessories

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SURI

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